Something happened on my group call this week that I can't stop thinking about.
One of my clients ~ very experienced in his niche and an "AI-forward thinker" ~ was inspired by a post I made in my free community.
He had the idea to build a vibe-coded report + proposal webpage system that he could deliver to a lead after a "pick-my-brain" sales call.
His thinking was solid:
Nobody in his industry is doing this.
It would make him stand out.
And it's a great idea - no doubt about it
It was just the right idea at the wrong time.
Our excitement over allllll the things we could do with AI often gets the best of us!
Here's what I saw that he hadn't figured out...
He said that 'when he's on a Zoom call, face-to-face, it builds trust."
A webpage report doesn't replicate that. It's a "nice to have," not a "must have."
(A custom, high-touch email would convert better for his ideal client.)
BUT MORE IMPORTANTLY - it doesn't solve the problem he actually has.
The real problem is that he doesn't have enough lead flow and sales calls.
This is a super common mistake.
We get pulled toward the project that feels exciting and creative ~ like AI giving us leverage. When in reality, fixing a lead-gen and visibility problem requires a different and often less sexy strategy.
So instead of mapping out the AI-powered report-creation project, we roadmapped a lead-gen project that will bring him more leads - and use the AI-powered Director of Marketing he's already built.
This is exactly the type of coaching and strategy solo experts get inside of my program.
You use the system to fill your pipeline ~ then you can tackle creating something really cool and vibe-coded to help close the deal.
Bottom line: If you're spending time on the *exciting* AI stuff before you've fixed your lead-gen and visibility issues, build your AI-powered marketing and sales system before anything else.
~ Wendy
Sales & Systems Strategies for Solo Experts
DON'T MISS THIS! I have a few spots still available in the Leads To Sales OS DFY program at 50% off (this is the case-study program).
The price is $1,750, or 2 payments of $875. (reg price $3,500)
I personally build your AI-powered marketing and sales system inside your Claude or ChatGPT account -- customized to your business and your offer.
It includes:
• The Leads To Sales OS with your 4 core AI Directors: -- Director of Marketing -- Director of Sales -- Director of Client Success -- Chief of Staff ~ built and customized to your business. • Plus 8 Exclusive Marketing & Sales Skills built specifically to give your AI Directors turbo-charged excellence. • 3 months of support inside my private community.
This is NOT a DIY program where you go through my curriculum and build it yourself.
I'm building the whole shebang for you in a day.
These spots are for the Solo Expert who's ready to scale their income without scaling their business, team or workload.
You will use it immediately to double your sales and capacity without growing your team, calendar, or overhead.
|
|
Reach me at support@wendybreakstone.com
Join my free community, The Solo Experts Advantage here.
Don't want to turn leads into sales? Unsubscribe. Come back when you're ready, resubscribe here.
WendyBreakstone.com, All rights reserved. 600 1st. Ave. Ste. 330 PMB 92768, Seattle, WA 98104-2246
|