(Disclaimer: This is going to be a blog post-length email because I got messages after the Masterclass that people want more "meat" to understand how the AI Directors work. So here it goes...)

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Reader,
A lot of people on yesterday's masterclass were nodding along when I talked about the AI Director Suite and my new program, SCALE WITHOUT HIRING. And I got some really great questions:

"Are these CustomGPTs?"​
​"Do I need to be technical to build these?"​
​"How is this different from just using ChatGPT?"​
​"What if I don't have a ton of content for my AI Directors?"

But here's the #1 question everyone's been asking since yesterday's masterclass.

HOW DOES THE AI DIRECTOR SUITE ACTUALLY WORK?

The AI Directors are built in Projects inside your ChatGPT or Claude account. They are not automations or AI agents. They don't require another monthly subscription.

Your AI Directors become the foundation of how you run an AI-smart business. (After you get the foundation set, then you can build automations and agents.)

Now let's talk about what makes a Director different from just opening a chat in ChatGPT and talking at it.

When most people use AI, they ask it a question and it gives them a basic answer.

"Write me an email about my launch."
​[Gets generic email that sounds like AI wrote it]​
That's a task-completer; not an AI Director.

An AI Director is a strategic system that thinks the way YOU think. AND because you build them in Projects, each AI Director continues to learn and get smarter over time!

Here's an example...​
​Let's say you need to write a launch email promo sequence.

↳ If you got straight to opening a new "chat" in ChatGPT or Claude:​
You'd have to tell it every single time: "Write like this, mention this offer, use this tone, don't forget to include this call-to-action..."

And every time you'd get something close but not quite right. So you'd edit it. A lot.

↳ If you use your Director of Marketing:​
You say: "I'm launching my group program next week. What's the email strategy?"

And it responds like a real Marketing Director would:

"Okay, based on your BrandVoice Framework and your past launches, it looks like you're going to send 27 emails over the 10-day launch period. Here's what I'm thinking...." (then the Director gives you the topics for each of the 27 emails based on your new launch.)

So how does it "know" all that?
​This is where it gets really good...

Your AI Directors have three layers of intelligence:

1️⃣ Layer 1: Strategic Framework

Every Director is built on frameworks that mirror how a real executive thinks.

Your Marketing Director doesn't just "write content" - it follows a strategic process:

What's the goal? Who's the audience? What's the transformation we're selling? What objections need to be addressed? What's the timeline?

Just as you'd train a human Director of Marketing, you train your AI Director.

That's why it feels like working with a strategist, not a writing tool.

2️⃣ Your Business Context

This Director knows things about YOUR business specifically:

What you're selling and how you position it; Your brand voice and messaging style; Your audience's pain points and desires; What's worked in past campaigns; Your signature frameworks and methodologies

3️⃣ Conversational Memory

Here's where it gets really cool... As you continue to use the Director as your strategic partner (vs just throwing tasks at it), it continues to learn IN THE CONTEXT OF IT'S ROLE AS YOUR DIRECTOR.

You're not starting from scratch every single time.

You're building on previous conversations like you would with a real team member.

This is the fundamental shift.

You're not using AI to complete VA-level tasks.

You're using AI as a strategic partner that operates the way a real executive team would.

And they work because they're built on strategic frameworks, loaded with your business context, and designed to think - not just respond.

This is how I teach you to build each one: ​ Every AI Director comes with its own detailed Playbook and video trainings that include: What it does and the ideal use-cases for that Director Specific knowledge docs recommended for optimum results and how to create the docs quickly using the {bonus} AI Marketing Toolkit Step-by-step building guide with: - Pre-written custom instructions that you make minor edits to - Primer prompts to get it started, and best practices Examples of conversations and deep work you'll do with the Director

Here's the bottom line:​
​The AI Director Suite works because each Director operates like a real executive team member who:

• thinks strategically (frameworks)
• knows your business (context)
• remembers past conversations (memory)
• customizes everything to YOU (not generic templates)

This is the foundation that allows you to scale your time and money wisely as AI continues to advance.

You'll build your AI Director in order because each one builds on the others:
1. Director of Marketing
2. Director of Sales
3. Director of Client Success
4. Chief of Staff
​

Doors are open to SCALE WITHOUT HIRING.
The price is $997 for pay in full, or choose from the flexible 3-pay or 6-pay.

GET ALL THE DETAILS →

​
Hope to see you inside!
​~ Wendy

DON'T MISS THE FAST-ACTION BONUS🎁 ​ ​Kickstart Your AI Directors 4-Week Sprint This is 4 weeks of live, hands-on implementation coaching and support sprint with ME where I walk you through building your Directors together. (March 13 - April 3) If you worry about not feeling techy enough, or if its going to take too much time... Or if you just need a little accountability and hand-holding, this is for you! ​​ ​The Fast-Action Bonus expires tomorrow, Thursday, Feb 26th at 6pm PT. ​Get started now »​